- Crowdfunding: Run Run Run Have Rock Will Travel 2011 Tour
Kristi Curry was the crowdfunding manager for the Kickstarter project “Run Run Run Have Rock Will Travel 2011 Tour”. The indie rock band Run Run Run took their music on the road in the Fall of 2011, traveling thousands of miles throughout the U.S. Their Kickstarter project raised funds for traveling expenses, equipment rental, and tour promo. The project raised almost five times its original goal with 148 backers total. Careful planning and active engagement with fans were important to the success of the campaign, as well as offering awesome incentives and generating buzz. The HRWT Tour was a pleasure to promote.