- Crowdfunding: Xander Smith’s 1st Solo Album
Kristi Curry was the crowdfunding manager for the Kickstarter project “Xander Smith’s 1st Solo Album”. This project raised funds and pre-built an audience for Smith’s solo acoustic album Hey San Pedro. The funding goal was met within 24 hours and reached almost five times the original goal with 122 backers total. The success of this project was due in large part to careful planning prior to the launch date, focused engagement with his audience during the campaign, and an organized timeline to supply product after the campaign ended. Having an entertaining project page and fun incentives were also key. As the saying goes, “Earth without art is just Eh”… it was a joy to bring music into the world through my involvement in this project.